Ebook {Epub PDF} 101 Things I Learned in Advertising School by Matthew Frederick

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Written by an experienced advertising executive and instructor, Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand. Available at your local bookstore and wherever books are sold. Things I Learned in Urban Design School. An illustrated introduction on the fundamentals of advertising for seasoned professionals, students, and everyone in-between. An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. The Things I Learned books are created for the beginning college student, but readers of all kinds turn to them for a first look—and an ongoing look—into a new field of interest. In each, the authors present brief, clearly illustrated lessons that can be understood by the novice as well as pondered by the old pro.